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The Halal World
5/2/2014 Hour 16:18

RM600 million income, for Halal week

The International Trade and Industry Ministry (MITI) is optimistic of achieving about RM600 million in immediate and negotiated sales from the World Halal Week to be held in April.

Last year’s World Halal Week recorded immediate and negotiated sales of RM411 million.

Deputy Minister Datuk Hamim Samuri said the higher sales would be driven by growing awareness for halal products globally and an increase in the number of participating countries.

“Companies from Saudi Arabia and South Africa will be participating this year and we have received confirmation from 17 exhibiting countries,” he told reporters today after the soft launch of the World Halal Week 2014.

Themed, “Energizing Halal Business Growth”, the World Halal Week 2014, a joint effort by the Malaysia External Trade Development Corporation (Matrade) and the Halal Industry Development Corporation (HDC) will be held from April 9 to April 12.

 “About 20,000 trade visitors are expected to patronize the exhibition against 18,000 trade visitors recorded last year,” he added.