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Malaysia Halal is threatening
According to government figures, Malaysia exported RM15.7 billion (US$4.69 billion) worth of halal products during the first half of 2013, outpacing the other countries in the Organization of Islamic Cooperation, an international group with 57 members.
However, regional competitors are also ramping up their activities in the sector.
Indonesia, which has the world’s largest Muslim population, revealed plans last October to establish a center for the halal industry by 2015. The market is also expanding in Thailand, where more than a quarter of food factories are now participating in halal production.
In January, HDC managing director, Jamil Bidin, suggested that local manufacturers would need to look beyond Malaysia’s borders if the country is to retain its competitive edge.
Companies based in Malaysia should invest in overseas operations to take advantage of the procurement of raw materials and the proximity of markets to catapult the export industry onto the global stage, he told the local media.
The awareness of other countries of halal market, leads many country to participate in this huge market and so the superior position of Malaysia is threatening.
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