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The Halal World
3/2/2014 Hour 16:11

Additional value of “Halal” for brands

The function of halal brands is not hidden for economist in nowadays world. Brands which are able to make their brand as a trustworthy symbol for consumers, can obtain a good market for their products also.

We have had an interview, with Dr. Abdol Hossein Fakhari, which you can have a summary of this interview here:

 “Regardless of entering the “brand role” phenomena, we want to describe the additional value which “halal” can have in success or unsuccessful of brands.

Muslims consisted 2 billion of about 6 billion population of the world and “halal” phenomena can attract the trustworthy of such a huge population. So if owners of food, drug, service and cosmetics industries and businesses want to obtain this economic privilege they can take a great advantage of this concept.”

Dr. Fakhari also told us about the future plans of Halal World:

" The research which “halal world” organization fulfilled about the “halal” privileges shows that the addition of
“halal” to the brands, open a vast market for brand’s owners. This market is such huge that they accept every kind of change in their product lines to get “Halal” logo on their products.”

So our advice for the owners of brands for Muslim countries is to try to get use of such a great privilege for obtaining new markets for their brand. Halal World organization has a plan in this regard which will be introduce soon.